Media Release

New FNQ Food Brand & Regional Plan to be Launched at Rabobank FNQ Rotary Field Days

May 9, 2011

‘taste paradise’ is more than a marketing and branding exercise, it will be the registered trading name of a Tropical North Queensland network that links farmers with consumers – including commercial buyers of food.

Food within the ‘taste paradise’ brand encompasses ALL fresh produce grown in the region – dairy and meat products, fresh fruit and vegetables – even our locally-grown coffee and tea. The ‘taste paradise’ project is also targeting purchasers of local produce in the tourism and hospitality sectors – and is developing a ‘Food Tourism Trail Map’ that encompasses all of Tropical North Queensland.

“The ‘taste paradise’ Food Network will help the region’s producers work together to take advantage of the changes in consumer and visitor trends, so that in time Tropical North Queensland will have the same reputation for food as iconic regions such as Tasmania and the Riverina for high quality fresh and value-added foods attract premium prices in all markets”.

“The ‘taste paradise’ Network will be driven largely by our local producers. The immediate focus is to develop a strong supply base – which is why we’re inviting all local growers and producers to visit our Display Stand at the Rotary Field Days. On hand will be members of our ’taste paradise’ steering committee, including local farmers and representatives of farmers organisations”.

Among them: Joe Moro, Chairman of the Mareeba Fruit and Vegetable Growers Association, who has warmly welcomed the ‘taste paradise’ initiative.

“The ‘taste paradise’ project stand will be shared by Growcom, and gives local producers a timely opportunity to learn all about the concept. Says Rose: “We will have all the information farmers need to decide how it can work for them. Of course, many of our local producers are already on-board”.

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